TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management / 
SN  - 013084084X   
PY  - 1999///
CY  - Upper Saddle River,New Jersey
PB  - Prentice Hall, 
KW  - Direct marketing
N1  - Includes bibliographical reference and index
ER  -