Lovelock, Christopher H.    <br/><br/>
Services marketing :   Australia and New Zealand /  
Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker    
 - Upper Saddle River,NJ :  Prentice Hall,   1998    
 - xi,570p. :  ill.;   25 cm    
<br/><br/>Includes bibliographical reference and index    
<br/><br/><label>ISBN: </label>0724811230    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Marketing   --New Zealand<br/>Customer servicesx--Marketing   --Australia<br/>Service industries--Marketing   --New Zealand<br/>Services industries--Marketing   --Australia