Solomon, Michael R.    <br/><br/>
Consumer behavior :   buying,having and being /  
Michael R. Solomon    
 - 4th. ed.    
 - Upper Saddle River :  Prentice Hall,   1999    
 - xxi,586p. :  ill.(some col.);   26 cm    
<br/><br/>Includes bibliographical references and indexes    
<br/><br/><label>ISBN: </label>0130812552    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior