Russell, J. Thomas    <br/><br/>
Kleppner's advertising prosedure /  
J.Thomas Russell and W. Ronald Lane    
 - 14th.ed.    
 - UpperSaddle River,NJ :  Prentice Hall,   1999    
 - xviii,716p.col. :  ill.;   29 cm    
<br/><br/>Includes bibliographical references and indexes    
<br/><br/><label>ISBN: </label>0139619135    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising