TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald
TI  - Kleppner's advertising prosedure / 
SN  - 0139619135   
PY  - 1999///
CY  - UpperSaddle River,NJ
PB  - Prentice Hall, 
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -