Albaum, Gerald
International marketing and export management /
Gerald Albaum,Jesper Strandskov and Edwin Duerr
- 3rd.ed.
- Harlow,England;Reading,Mass : Addison-Wesley, 1998
- vii, 562 p. : ill., photo; 25 cm.
Includes bibliographical references and indexes
0201419645
Export marketing--Managements