TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research : : an applied orientation / 
SN  - 0130131628   
PY  - 1999///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall International, 
KW  - Marketing research
KW  - Methodology
N1  - Includes index
ER  -