Dibb, Sally    <br/><br/>
The market segmentation :   target marketing for marketing managers /  
Sally Dibb and Lyndon Simkin    
 - London and New York :  Routledge,   1996    
 - xvii, 219 p.;   23 cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0415118921    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation