TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - The market segmentation : : target marketing for marketing managers / 
SN  - 0415118921   
PY  - 1996///
CY  - London and New York
PB  - Routledge, 
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -