Parente, Donald    <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans /  
Donald Parante ... [et.al]    
 - Fort Worth  Dryden Press,   1996.    
 - xx,363p.:   ill.;   24 cm.    
<br/><br/><label>ISBN: </label>0030128986    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   <br/>Marketing