Kotler, Philip    <br/><br/>
Principles of marketing /  
Philip Kotler [and]Gary Armstrong    
 - 7th ed    
 - New Jersey :  Prentice Hall,   1996    
 - xvii, 122p :  ill.;   28cm    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0131902083    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing