TY  - BOOK
AU  - Rosenau,Milton D.
TI  - The PDMA handbook of new product development / 
SN  - 0471141895   
AV  - HF5415.153 P35 1996 
PY  - 1996///.
CY  - New York
PB  - John Wiley and Sons, 
KW  - Design industrial
KW  - United States
KW  - Handbooks, manuals, etc.
KW  - Marketing
KW  - Product management
N1  - Includes bibliography and indexes
ER  -