Troilo, Gabriele. <br/><br/>
Marketing knowledge management :  managing knowledge in market oriented companies / 
Gabriele Troilo. 
 - Cheltenham, UK ;  Northampton, MA :  Edward Elgar,  c2006. 
 - xvii, 193 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 163-187) and index. 
<br/><br/>Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function. 
<br/><br/><label>ISBN: </label>1845429079 (hardcover) :  RM325.09 9781845429072 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Knowledge management.<br/>Marketing--   
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .T845 2006