TY  - BOOK
AU  - Majaro,Simon
TI  - The essence of marketing / 
T2  - Prentice Hall essence of management series   
SN  - 013285354X   
PY  - 1993///.
CY  - New York
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes index
ER  -