Frain, John    <br/><br/>
Introduction to marketing /  
Dr. John Frain    
 - 4th.ed.    
 - London :  International Thomson Business Press,   1999.    
 - ix,444p.;   24 cm.    
<br/><br/><label>ISBN: </label>1861521472    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing