Butler, Peter    <br/><br/>
Marketing :   student learning guide and workbook /  
Peter Butler and Don Bradmore    
 - 4th.ed.    
 - Sydney,Australia :  Prentice Hall,   1998.    
 - 298p. :  ill.;   28 cm    
<br/><br/><label>ISBN: </label>0724802959    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing