Cespedes, Frank V.    <br/><br/>
Concurrent marketing :  integrated product, sales and sevices /  
Frank V. Cespedes    
 - Boston :  Harvard Business School Press,   1995.    
 - xxvii, 306 p.;    24 cm.    
<br/><br/> Include index    
<br/><br/><label>ISBN: </label>0875844448    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   <br/>Sales managements