TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Concurrent marketing: integrated product, sales and sevices / 
SN  - 0875844448   
PY  - 1995///.
CY  - Boston
PB  - Harvard Business School Press, 
KW  - Marketing
KW  - Management
KW  - Sales managements
N1  - Include index
ER  -