Business marketing strategy :   concepts and applications /  
V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr.    
 - Chicago :  Irwin,   1995.    
 - 354p. :  ill;   24cm.    
 - The Irwin series in marketing.    .
<br/><br/>Includes bibiographical refrences and index.    
<br/><br/><label>ISBN: </label>025616910    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Inclustrial marketing--management.   <br/>Product managment.