TY  - BOOK
AU  - Rangon,Kasturi
TI  - Business marketing strategy : : concepts and applications / 
T2  - The Irwin series in marketing.   
SN  - 025616910   
PY  - 1995///.
CY  - Chicago
PB  - Irwin, 
KW  - Inclustrial marketing
KW  - management.
KW  - Product managment.
N1  - Includes bibiographical refrences and index.
ER  -