Kotler, Philip    <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler, John Bowen and James Makens    
 - 2nd. ed.    
 - Upper Saddle River, NJ :  Prentice Hall,   1999    
 - xv,800 [col.] :  ill.;   26 cm    
<br/><br/> includes bibliographical reference and index    
<br/><br/><label>ISBN: </label>0130110310    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing   <br/>Tourism--Marketing