TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
TI  - Marketing for hospitality and tourism / 
SN  - 0130110310   
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall, 
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - includes bibliographical reference and index
ER  -