McDonald, William J.    <br/><br/>
Direct marketing :   an integrated approach /  
William J. McDonald    
 - Boston :  Irwin/McGraw-Hill,   1998    
 - xviii, 532 p. :  ill.;   25 cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0256197830    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing   <br/>Direct marketing--Case studies   
<br/><br/><label>LC Class. No.: </label>HF415.126  / M395 1998