TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing : : an integrated approach / 
SN  - 0256197830   
AV  - HF415.126 M395 1998   
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill, 
KW  - Direct marketing
KW  - Case studies
N1  - Includes index
ER  -