TY  - BOOK
AU  - Light,Larry
AU  - Kiddon,Joan
TI  - Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands 
SN  - 0136043313
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - McDonald's Corporation
KW  - Case studies
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
KW  - Product life cycle
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0826/2008034733.html
ER  -