Armstrong, Gary  <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler 
 - New Jersey :  Pearson Education,   2009 
 - 534p. :   ill. ;  28cm.  
<br/><br/>Includes index  
<br/><br/><label>ISBN: </label>9780135153109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing