Marketing / 
Eric N. Berkowitz ... [et al.] 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xxxii, 736p. :  ill. ;  29cm.   1 CD-ROM (4 3/4 in.). 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/> Series statement from CIP data.  "International edition"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073656453 0071168303 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / M29474 2000