TY - BOOK AU - Berkowitz,Eric N. TI - Marketing T2 - Irwin/McGraw-Hill series in marketing SN - 0073656453 AV - HF5415 M29474 2000 PY - 2000/// CY - Boston PB - Irwin/McGraw-Hill KW - Marketing N1 - Series statement from CIP data; "International edition"--Cover; Includes bibliographical references and index ER -