TY  - BOOK
AU  - Kurtz,David L.
AU  - Clow,Kenneth E.
TI  - Services marketing
SN  - 0471180343 (cloth : alk. paper)
AV  - HD9980.5 K87 1998
U1  - 658.8 21
PY  - 1998///
CY  - New York, NY
PB  - J. Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley044/97025315.html
UR  - http://www.loc.gov/catdir/description/wiley037/97025315.html
UR  - http://www.loc.gov/catdir/toc/onix04/97025315.html
ER  -