TY  - BOOK
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Introduction to marketing communication: an integrated approach 
SN  - 0132690853
AV  - HF5415.123 .B87 1998
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -