TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0538882158
AV  - HF5415 Z54 1999
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 672-683) and indexes
ER  -