Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E.G. Bateson, K. Douglas Hoffman. 
 - 4th ed. 
 - Fort Worth :  Dryden Press,  c1999. 
 - xvi, 471 p. :  ill. ;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030225191 
<br/><br/><label>LCCN: </label>98073895  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8