Nagle, Thomas T.,  1951- <br/><br/>
The strategy and tactics of pricing :  a guide to profitable decision making / 
Thomas T. Nagle, Reed K. Holden. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - xiv, 409 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136693768 : 0136690602 (pbk.) : 
<br/><br/><label>LCCN: </label>94015812  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .N34 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/16