TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Holden,Reed K.
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
SN  - 0136693768 :
AV  - HF5416.5 .N34 1995
U1  - 658.8/16 20
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and indexes
ER  -