Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1997. 
 - xxxii, 679, 46, 22 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132426110 
<br/><br/><label>LCCN: </label>96008720  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--   
<br/><br/><label>LC Class. No.: </label>HF5415  / E86 1997