TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0132426110
AV  - HF5415 E86 1997 
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -