Tellis, Gerard J.,  1950- <br/><br/>
Advertising and sales promotion strategy / 
Gerard J. Tellis. 
 - Reading, Mass. :  Addison-Wesley,  1998. 
 - xvii, 483 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0321014111 
<br/><br/><label>LCCN: </label>97020699  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / .T27 1998