TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Advertising and sales promotion strategy
SN  - 0321014111
AV  - HF5823 .T27 1998
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -