Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.] 
 - Singapore :  Prentice Hall,  c2009. 
 - xxxviii, 750p. :  ill. ;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789810679934 9810679939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Asia
<br/><br/><label>LC Class. No.: </label>HF5415.313  / M364 2009