Boone, Louise E.  <br/><br/>
Contemporary marketing plus / 
Louise E. Boone, David L. Kurtz 
 - 8th ed.  
 - Forth Worth :   Dryden Press,  1995 
 - xxxii, 737p. :  ill. ;  29cm.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0030976014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--   
<br/><br/><label>LC Class. No.: </label>HF5415  / .B724 1995