TY  - BOOK
AU  - Boone,Louise E.
AU  - Kurtz,David L.
TI  - Contemporary marketing plus
SN  - 0030976014
AV  - HF5415 .B724 1995
PY  - 1995///
CY  - Forth Worth : 
PB  - Dryden Press
KW  - Marketing
N1  - Includes index
ER  -