Kinnear, Thomas C.  1943- <br/><br/>
Principles of marketing 
Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler 
 - 4th ed. 
 - New York :  HaperCollins,  1995 
 - xlv, 808p. :  ill. ;  29cm. +   2 diskett 
<br/><br/><label>ISBN: </label>0673465551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K5227 1995