TY  - BOOK
AU  - Walker,Orville C.,Jr
AU  - Boyd,Harper W.Boyd
AU  - Larreche,Jean-Claude
TI  - Marketing strategy: planning and implementation / 
SN  - 0256261180   
PY  - 1999///.
CY  - Boston
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -