Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xxi, 731 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135978815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 1998