TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach / 
SN  - 0079122523   
PY  - 1996///.
CY  - New York
PB  - McGraw-Hill, 
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes diskett; Includes index
ER  -