Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L.Kurtz [and] Louis E.Boone 
 - 15th ed. 
 - Australia :  South-Western CENGAGE Learning,  2012. 
 - xxxiv, 669p. :  ill. ;  30cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781111221782 1111221782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D249 2012