Etzel, Micheal J.    <br/><br/>
Marketing /  
Micheal J. Etzel, Bruce J. Walker, William J. Stanton    
 - 11th.ed.    
 - Boston :  McGraw-Hill,   1997.    
 - xxi, 624 p.:   ill.,  photo;   26 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0070189544    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing