Schoell, William F.    <br/><br/>
Marketing :  contemporary concepts and practises /  
William F. Schoell, Joseph P. Guiltinan    
 - 6th.ed.    
 - Englewood, New Jersey  Prentice Hall,   1995.    
 - xxvi, 762 p.:   ill.,  photo;  (some col.)  29 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0205156029    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing