Zikmund, William G.    <br/><br/>
Business research methods /  
William G. Zikmund    
 - 5th. ed.    
 - Forth Worth, Texas  Dryden Press,   1997.    
 - xxi, 829 p.:   ill.;   24 cm.    
 - The Dryden Press series in management    .
<br/><br/> Includes bibliographical references     Includes index    
<br/><br/><label>ISBN: </label>0030184320    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research   <br/>Management--Research