Dickson, Peter R.    <br/><br/>
Marketing management /  
Peter R. Dickson    
 - 2nd. ed.    
 - Fort Worth, Florida  The Dryden Press,   1997.    
 - xvii, 813 p.  col. ill.  26 cm.    
 - The Dryden Press series in marketing    .
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0030177421    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management